The Picture in Design: What Graphic Designers, Art Directors and Illustrators Should Know About Communicating With Pictures

Pictures are as vital to graphic design as type, yet graphic design theories barely give them a look. The seemingly unconscious nature of the act of seeing has meant that vision and pictures have been taken for granted. Finally, here is a way for graphic designers to understand pictures. This book explains the paradox that we are able to communicate more accurately through less accurately rendered images. There is a difference in the way pictures communicate depending on their realism quotient. The removal of realistic detail by the designer or illustrator allows for other aspects to be emphasized in or imposed upon the image; such as line, shape, colour, and orientation. These attributes in turn accentuate relationships that are less apparent in realistic images. This book explains the psychology behind why this is the case. This book will help designers, art directors and illustrators to defend their pictorial decision to clients. It will allow design teachers to explain image choice to students. The research expressed in this book can be applied across the gamut of visual design; from precise, data –based graphics and instructional design, through to expressive illustration and animation graphics.

Moving from Novice to Expert on the Road to Expertise: Developing Expertise in the Visual Domain

This book explores how expertise is developed in higher education, both theoretically and practically, and focuses on this phenomenon in the visual domain. It examines what prompts and inspires students to learn via visual stimulus and shows the usefulness of modeling expert performance to facilitate learning. Characteristics of expertise are discussed in a variety of arts disciplinary contexts to demonstrate how deciphering the visual world can be accomplished. The authors discuss the role that visual stimulus plays within the context of the technologically developed world where educators face new challenges to promote the long-term retention of learning. This book interrogates how the visual is negotiated through various lenses to explore notions of the expert and the novice.

Researching the Visual: Demystifying "The Picture That's Worth a Thousand Words"

This book discusses from both a practical as well as theoretical perspective many different approaches to researching the visual in higher education, to assist demystifying “the picture that’s worth a thousand words.” It takes a multi-disciplinary approach to using the visual for research and discusses the role technology can play both as the subject of visual research and in the training of the visual researcher. From a variety of different disciplinary focuses, the authors offer the educator, researcher, and tertiary student both their knowledge and practical approach to systematically and creatively deciphering, deconstructing, and reconfiguring the visual form. This book promotes the worthiness of focusing on the visual as the subject of research and scholarship as we move further into the technologically sophisticated world of 21st-century learning.